PROF (DR.) C BABU
Director
Prof. (Dr.) C.Babu is the Director of Durgadevi Saraf Institute of Management Studies (DSIMS), Mumbai. He is an MBA from Madurai Kamaraj University and has completed his PhD in Management from Faculty of Management Studies, Gurukul Kangri University, Uttaranchal. Prior to joining DSIMS, Prof. (Dr.) C.Babu was the Director-in-charge at Chetana Institute of Management and Research, Mumbai.
In the past, Prof. (Dr.) C.Babu has been associated with Management Institutes – YMT College of Management, Navi Mumbai, as Director and ITM Business School, Navi Mumbai, as Assistant Director. He has also held positions of Academic Head, at the Lalita Devi Institute of Management and Sciences, New Delhi Affiliated to Guru Govind University and as the Dean of School of Management and Media Studies (SAMS), Dehradun, Uttaranchal. Prof. (Dr.) C.Babu has conceptualized, designed and conducted unique training programs for senior executives as a part of his Directorial initiative.
His area of teaching and research include Marketing Management, Consumer Behavior and Business Strategy. He has written 40 academic cases and published several articles in the areas of Marketing, Corporate Governance and Leadership Development. He has also reviewed 9 well-known management books. Prof. (Dr.) C.Babu is also a book tuber. He has reviewed more than 180 books on different genre such as Leadership, Entrepreneurship, Self-Development and Biographies.
He regularly takes up social developmental initiatives under the aegis Chithambaram Foundation, a not-for-profit-trust, which was started in the memory of his father in the year 2013. Besides, Prof. (Dr.) C.Babu works with various NGOs for the development of child education and women empowerment.
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