Touge : A Marketer’s Drift 2014

Marketing Conclave: Touge ’14 – A Marketer’s Drift

Theme – MARKETING DYNAMICS

Durgadevi Saraf Institute of Management Studies (DSIMS) organized its IInd Marketing Conclave – Touge’14 at their campus on Tuesday, 18th February ’14. The event was patronized by senior corporate professionals, academicians and management participants from top notch B-Schools.

The key note speaker Mr. Manoj Paul, Ex. COO Bharti Airtel highlighted the importance of Product Innovation, Pricing Strategies & out-of-box thinking as the must-focus marketing planks for all organizations. Mr. Pradeep Lokhande, CEO, Rural Relations emphasised the significance of drastic opportunities & challenges in the rural markets which the corporates & students must take cognizance Dr. Rakesh Singh, Director of DSIMS emphasized that the rural markets still need a major structural shift & impetus to catch up with the happenings in the urban world. The welcome address was delivered by Prof. Ravi Banerjee.

The essence of TOUGE’14 was panel discussion titled “CONTEMPORARY MARKETING CHALLENGES – STAKEHOLDER VALUE MAXIMIZATION”. The discussion boasted an erudite panel of speakers including Shri R. Suresh, Vice President Sales, UltraTech Cement Ltd; Shri Susshruth Apshankar, Assistant Vice President, Commercial Strategy, Idea Cellular Ltd; Shri Vaibhav Joshi, Head of Loyalty and Analytics, Shoppers Stop Ltd.; Shri Amiteshwar Singh, AVP – Marketing, Reliance Retail; Dr. Shri Ranjan Chaudhuri, Associate Professor-Marketing, NITIE besides the key note speaker. The discussion was moderated by Prof. Sharad Kanstia.