Touge : A Marketer’s Drift 2016

Durgadevi Saraf Institute of Management Studies (DSIMS) organized a very informative & interesting Conclave on Marketing Management – Touge’ sponsored by Reliance Trends powered by Choice Equity supported by 7 Oceans at their campus on Saturday, 27th February ’16. This was the fourth Marketing Conclave, which has become a signature event at DSIMS. The event was patronized by corporate professionals, academicians and management participants from top notch B-Schools.

The essence of TOUGE’ was in the panel discussion titled “MARKETING IN THE ERA OF START-UPS & DISRUPTIVE INNOVATION-ISSUES & CHALLENGES”. A surprising number of innovations fail not because of some fatal technological flaw or because the market isn’t ready. They fail because responsibility to build these businesses is given to managers or organizations whose capabilities aren’t up to the task.Touge’16 had an erudite panel of speakers. The event started with the welcome address by the Convenor of the conclave Prof Ravi Banerjee, followed by an address by the Director General Dr N.M Kondap and the Director Dr C.Babu.

Theme : A Marketer’s Drift- Marketing in the era of startups and disruptive innovation – Issues and Challenges.

Keynote speaker -Mr. Adhiraj Banerjee, Patner- Arghya ventures
Mr. Anil Radhakrishnan CEO-Adani Ports & Infrastructure
Mr. Kunal Sharma, CEO-Gloob
Mr. Yash Moghe Co founder –Makers Asylum
Mr. Rajeev Suri, Senior Vice –Present & New Business Incubator, Vuclip Technologies