TOUGE 2023

Vibranz club of DSIMS and DSGS organized an annual marketing conclave – TOUGE 2023 on 25th March 2023. This year’s theme was MarTech : The next gamechanger. The Convener for TOUGE ’23 was Dr. Chandrashekhar Kaushik and the Co-convener was Prof. Vikas Pande.

There were four imminent guests this year, the first guest speaker Mr. Raja Chakraborty (Global marketing head – Emami) spoke on outside in approach on FMCG industries marketing technology. The next speaker, Mr. Mufazzal Arif (Vice President, Data sciences and Marketing analytics, HDFC Bank) gave his views on redefining 4P’s with a view on MarTech. Mr. Harshad Wadivkar (Director Sales AD-Scholars) shared his insights from ADTech world in the simplest way. The last speaker Mr. Rakesh Tatikonda (Chief Business Officer, Tyres NMore) wonderfully explained behind the scene of MarTceh in automible industry.