Meet the Celebrity
On 19th March, 2016, DSIMS organised a lecture under the initiative “Meet the Celebrity. The Speaker was Dr. Ambi Parameswaran, Advisor, FCB Ulka and he spoke on the theme ’For God’s Sake’.
Dr. Ambi Parameswaran has spent a large part of his thirty-five-year working career in advertising at FCB Ulka where he rose to be Executive Director and CEO. An engineer from IIT Madras and MBA from IIM Calcutta, he also completed his PhD from Mumbai University in 2012. He has authored/co-authored six books on topics ranging from brand building and advertising to consumer behaviour.
“For God’s Sake” is his most generally accessible literary effort so far where he explores the intersection between religion and the worlds of commerce and marketing.
What could be common between Marathi blockbuster Sairaat movie, Baahulbali, Pro Kabbadi League and corporate strategy? The book “BOND to BABA – Successful Strategies” by Mr. Ninad Karpe, Director, Aptech Limited and former Chairman, Confederation of Indian Industries – Western Region, draws corporate strategy lessons from real life examples across entertainment, sports and politics. Inspired by a range of subjects, the book derives useful lessons for business leaders, managers, students and anyone interested in the practical application of strategy.
Mr. Ninad Karpe, the author, interacted with the students and faculty of Durgadevi Saraf Institute of Management Studies under program Meet The Celebrity on 3rd April, 2018
While introducing the book to the audience Mr. Karpe, said, “The book draws parallels from recent happenings and significant historical events to understand the strategies that could be used in creating brands. It is my endeavour to reveal practical applications of strategy in today’s dynamic and ever-changing digital world.”
From James Bond to Baba Ramdev, Mr. Karpe gave a compelling account of strategic insights that can be extracted from 10 unconventional profiles — James Bond; Kabaddi; Formula One; Hardik Patel; Alexander the Great; soccer; Baahubali; Alok Kejriwal, Baba Ramdev; and the surprise Marathi blockbuster, Sairat.
Mr. Karpe sprinkled the narrative with his personal experiences and perspectives, adding high credibility to his keen observations. He asserted that leaders need to “constantly rethink, reinvent, and reboot.” For instance, using Skyfall he illustrated how the five-decade-old legendary Bond franchise, highlighted the key role of emotional quotient, judgement, and intuition in business. Equally fascinating is how “pincer strategy,” a war tactic or a maneouvre used by Alexander to attack the enemy from both sides, has been applied worldwide by corporates to unsettle competitors.
Towards the closure of the event he interacted with students and faculties admitting that there is no perfect roadmap for evolving and implementing strategies using snippets of relevant examples. He was felicitated was by Director Dr. C. Babu.
18th December, 2018
Former Director General of Police , Mr. D Sivanandan shared his insights on leadership and also about “Roti Bank” initiative under the banner of ‘Meet the Celebrity’ on 18th December, 2018.