Touge’19 – A Marketer’s Drift

On 30th November 2019, Durgadevi Saraf Institute of Management Studies (DSIMS) organized its 8th Marketing Conclave – Touge’19. The theme was “Marketing Opportunities in the Age of Technology”.

Mr. Subhabrata Saha COO at farm division, Mahindra and Mahindra, was the keynote speaker. Using the examples of technology applications- such as telematics and mapping of crops & soil, he explained how M&M is employing technology for the benefit of both- farmers and to build its own brands & sales.

This was followed by a panel discussion. The esteemed panelists were Mr. Subhabrata Saha (Mahindra and Mahindra), Dr. Kushal Sanghvi (Reliance Entertainment and Digital), Mr. Vishnu S. (PwC) and Mr. Amitabh Sinha (Global Space Technologies). The discussion was moderated by Dr. Ranjan Chaudhuri (National Institute of Industrial Engineering). The key take aways were the rise of and technology enabled customization of the customer experience, progression from segmentation to personas, growing use of AI and digitalization of health mgmt. due to paucity of doctors esp. in remote areas and the challenges of customer loyalty. The discussion ended with Q & A about data privacy, government policy and outlook of the industry about investment for technology.